A lot of our work involves traditional qualitative research but increasingly we are using these techniques in the online environment
- Group discussions
- Depth interviews
- Ethnographic style work
- Accompanied shops and surfs
- Usability testing
We believe in classic techniques and adapting them to new environments. For example, our taxonomy testing of websites is far more rigorous than a simple accompanied surf. Our techniques probe website expectations versus delivery in detail.
Here is a classic framework: we begin to understand our customer with depth interviews; we conduct 2 weeks of online blogs with the sample empowering them as co-researchers; we monitor their browser logs for the research period and have them complete media consumption diaries; we finally bring them all together to meet their co bloggers and discuss the issues at a workshop with our clients.
Areas of current expertise
Internet usage, site navigability, taxonomy testing, user acceptability, brand communication.
- Food issues, organic, home baking
- Brand development
- Mothers and shopping
- Drinks market
- Financial market (Customer; IFAs: Business Banking: International Wealth Management)
- Youth culture
- Ethical issues
- High Net Worths
- Farming and rural issues
- Research amongst disability groups